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Title details for The Content Marketing Handbook by Robert W. Bly - Available

The Content Marketing Handbook

How to Double the Results of Your Marketing Campaigns

by Robert W. Bly
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:
  • Create A-level content that gets noticed, gets read, and eliminates "content pollution"
  • Overcome the biggest weakness of content marketing
  • Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
  • Use content to build brands, enhance reputations, and stand out from the competition
  • Plan, execute and measure content marketing in a multichannel environment
  • Know when to stop giving away content and start asking for the orders

    • Creators

    • Publisher

    • Release date

      February 18, 2020

    • Formats

      • Kindle Book

      • OverDrive Read

        • ISBN: 9781613084175

      • EPUB ebook

        • ISBN: 9781613084175
        • File size: 5049 KB

    • Languages

      • English

    Formats

    • Kindle Book
    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English

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