Adapted from inGenius: A Crash Course on Creativity by international bestselling author and Stanford University Professor Tina Seelig, Ph.D., Innovation Engine distills a dozen years of teaching creativity and entrepreneurship into an interactive guide that turns our natural curiosity and imagination into concrete and action-oriented concepts that can be put into practice immediately.
Seelig illustrates how motivation, mind-set, physical environment and social situations can work together to enhance creativity. She explains that creativity lies at the intersection of our internal world (knowledge, imagination, and attitude) and external environment (resources, habitats, and culture). By understanding how these factors fit together and influence one another, Innovation Engine provides the tools to jump-start our own innovation engines and allows us to look at every word, object, idea and moment as an opportunity for ingenuity.
